Sourcer SEO Blog

When investing in search engine marketing you need to do your research. By now, you’re probably familiar with the long and short ends of the search engine tail (and if you’re not, we’ll discuss that later) but even after that there is more work to be done. After you’ve decided on particular keywords, you must decide on how much to spend. Where do you want to rank? First on the list? Studies show ranking 2nd-4th are more effective for clicks, and often times that means the 4th position is probably going to be your most efficient.

But if you are a reseller of a product and happen to be a ways down the distribution channel food chain, you’re profit margins may be slim. You may find that buying your ideal keywords on AdSense or Overture will run you far more than you want to spend. But did you know there are other Pay Per Click engines? The payperclickguru.com provides an extensive database of information regarding exactly that. Not only does the site provide information on a number of different PPC engines, but you’ll also find links for traffic analysis and PPC Management tools that could seriously contribute to your success.

Posted By: Dustin Twiggs